25 Most Dangerous Sales Myths: (And How to Avoid Them) by Stephan Schiffman

By Stephan Schiffman

During this most modern addition to the hugely winning 25 revenues talents sequence, America's #1 company revenues coach demystifies the 25 most well-liked myths that rate revenues humans cash on a daily basis. by way of fending off those myths and understanding the reality at the back of them, salespeople will increase their pitch and strenthen their revenues calls. For too lengthy, revenues humans were lead off target through those risky "urban legends" of revenues. This booklet uncovers the reality in the back of such misconceptions as: revenues is a numbers online game; Gimmicks "warm up" chilly calls; the client is the enemy; continually try and outsmart the client; everyone seems to be a prospect; continuously paintings on final the deal; by no means ask a query you do not know how one can solution to; The author's easy, direct, easy-to-apply suggestion presents surefire concepts to win extra revenues everytime, utilizing tools that experience expert millions of to-notch salespeople around the globe.

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Extra resources for 25 Most Dangerous Sales Myths: (And How to Avoid Them)

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This advice, apparently, is meant to be applied to those of Costa Rican, Cuban, Venezuelan, Argentinean, Mexican, Puerto Rican, Ecuadorian, and Dominican descent; the same principles are (supposedly) valid 60 Myth #14 for all of these groups and any others who boast a Spanish-speaking heritage. What could be simpler? (Suppose one is dealing with a person of Hispanic heritage whose family lives in another city? What is the closer supposed to do? ) How about Asians? Well, you’ll be pleased to learn that a similarly straightforward set of principles applies to potential customers from Korea.

We can’t really get people to do the things that we want them to do, and we certainly can’t convince them to buy based on the value we add.

But be sure you prepare company-specific queries as well. ” Other good questions to ask include these: • • • • For the early part of the meeting: “I checked our records, and I noticed that you’re not currently a customer of ours. ” For just about any situation: “Just out of curiosity—who have you worked with in the past on projects like this? ” 39 The 25 Most Dangerous Sales Myths The “never ask a question you don’t know the answer to” principle often keeps salespeople from asking for a Next Step at the conclusion of the first meeting.

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