By Ian Linton
A part of a chain of pocket publications geared toward allowing the reader to benefit a brand new ability in exactly half-hour, this article offers principles and suggestion on how you can write revenues letters that truly promote.
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While we aim to achieve the highest standards from the outset, we understand that problems can occur and we are pleased that you took the trouble to bring it to our attention. We aim to respond positively to our customers’ concerns and will be looking very closely at the particular process that was used. Thank you once again for contacting us and I hope to speak to you very soon. Version 4: Problem needs specialist reply You recently contacted us about ... and I understand that you have not yet had a satisfactory reply.
Hopefully, we will be able to resolve any issues that 54 Customer Retention may be concerning you. I will call you within the next few days to arrange a meeting. Self-assessment 1. Do you have a policy for customer retention? 2. Do you have procedures for dealing with customer complaints? 3. Do you continue to communicate with lost customers? 4. Do you ask your customers whether you meet their service requirements? 55 8 SALES FORCE COMMUNICATIONS Regular communication with the sales force ensures that they understand products, markets, competitors and marketing opportunities.
During the coming year, we will take a number of important steps towards achieving this goal. First, we intend to establish a single, unified identity across Europe. This will help to distinguish us from other service providers and allow us to take advantage of the rapidly growing systems market. We will also prepare a family of new products and create a panEuropean knowledge base so that we can benefit from shared experience. 61 30 Minutes to Write Sales Letters To support our new identity, we are developing a new mission statement which clearly sets out our future direction.