42 Rules for a Web Presence That Wins. Essential Business by Philippa Gamse

By Philippa Gamse

This publication used to be created for company proprietors, executives and executives, institutions and nonprofit companies who are looking to comprehend what it takes to create and maintain a profitable internet presence. It offers a quick, yet thought-provoking learn that gives a 30,000ft "hawk-eye" point of view, in addition to drilling down into the various diversified concerns for an efficient web site and social media presence.

The forty two principles are in response to Philippa's 15plus years of consulting adventure and study into what works at a realistic point, and are illustrated with real-life rules and case reports from her consumers, colleagues and over thirty contributing specialists.

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All of these mandate that users have a right to know what information is being collected about them, how this information will be used, to whom it will be disclosed, and how they can verify its accuracy and make any necessary corrections. Recent FTC guidelines require that you must make clear if you’ve paid any fees or provided any other benefits in exchange for testimonials that you use. John recommends that you have a written agreement with anyone to whom you sell advertising space so that you’re protected against any claims of misleading or false statements.

But who knows what the true Ultimate Question is? It was revealed in the Hitchhiker’s Guide that it’s impossible for both the Ultimate Answer and the Ultimate Question to be known about in the same universe. And so the Ultimate Question was never found. Maybe there are far more than 42 rules for a web presence that wins. Maybe there are a lot less. There are almost certainly a different number of rules for each situation, and for each organization. Read mine, and decide for yourself which ones to follow, and which are meant to be broken.

With the constantly shifting array of options, new applications and software available for web and social media development, how does the average person stay abreast of what’s happening, make good choices about what to invest in, and when to do it? I talked with Chris Jenkins, Chief Technology Strategist for the Ohio Society of CPAs. A colleague describes Chris as “about as up to date on technology as anyone can be,” so he seemed like the ideal person to ask for advice on strategic thinking and decision making in this area.

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