By Mitchell Levy
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Additional info for 42 Rules for Driving Success With Books: Success Stories of Corporate and Author Thought Leadership
When the video was complete, we decided that support materials would be helpful to trainers, so we designed assessment tools, training manuals, and workshops for others to use in their organizations. One thing led to another and soon we had a veritable cottage industry built around the book and video. Penguin coffee mugs, penguin stress toys, T-shirts, book bags, feather pens, and more—I was surrounded with a plethora of penguins and peacocks! Fast forward to today…the third edition of our Peacock book is now published in 21 languages worldwide, with sales over 300,000.
There are three key roles my book has played. com While it's unlikely that the reader will read my book cover to cover, it absolutely sets me apart from other single-shingle management consultants who have just a business card. I'm able to ship a copy directly from Amazon, which most people are somewhat impressed with (even today). " Additionally, the act of putting my thoughts on paper crystallized my point of view and forced me to think through the "what, how and why" of my consulting. I'm 38 42 Rules for Driving Success with Books able to use these points in my discussions, and having a copy of the book to open a page to and refer to in my PowerPoint presentation makes discussions much more consequential.
42 42 Rules for Driving Success with Books In the international arena, the percentage was closer to 100%. They didn't need to read the book, as many cultures were sufficiently impressed with the discipline to start and finish a book. Having traveled to over 120 foreign countries, I was astonished to learn their feelings. Many times the interview would stop and a retainer check was provided. We then did a book tour, appearing in over 70 television shows and 700 radio shows. Sales of the book were great but pale in comparison to the investigative work we generated with corporate America, attorneys, insurance companies and the public.