Advertising, Sales, and Marketing (Field Guides to Finding a by Ken Mondschein

By Ken Mondschein

This necessary new profession consultant is helping readers determine vital talents or characteristics had to achieve advertisements, revenues and advertising. It additionally offers perception on tips to switch careers and contours interviews with pros within the box in addition to self-assessment assessments to get them at the correct direction.

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Why did you change your career? I was tired of working in the financial services industry. How did you make the transition? While I love [corporate philanthropy], still some of the work was very similar to marketing-types of positions, so I transitioned my skills to a marketing position in a consumer-products company. What are the keys to success in your new career? I think the keys to success in my new career are to learn as much about the industry and my firm’s competition, not be afraid to express new ideas or think out of the box, and try to learn as much as possible about the various areas of my company and help other teams on projects as much as possible.

Begin by looking for a job as a marketing manager in your original industry. Consider taking a bridge job to bolster your marketing-specific credentials while maintaining your industry connections. For instance, if you worked in the aerospace industry, you may want to look into marketing for a company that deals with the aerospace trade. Likewise, if you worked selling financial products for a bank, 37 marketing manager Navigating the Terrain I want to work in marketing I’m in a career from which I can easily transfer I need some more experience Tailor your résumé and apply for jobs Consider a bridge job Become a marketing manager Consider a degree program you may want to look at marketing IRAs, investment portfolios, and the like.

Generally, creative directors in advertising agencies come in two flavors—those with backgrounds in visual media, and those with backgrounds in copywriting. Despite this, the dual nature of the job means Essential Gear 15 advertising CREATIVE DIRECTOR that those from literary backgrounds must also have an eye for composition and design, and those from artistic backgrounds must also have an ear for the music of language. Creative directors tend to be promoted from within the ranks, graduating from junior to more senior positions.

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