An Introduction to Theories of Popular Culture, 2nd Edition by Dominic Strinati

By Dominic Strinati

An advent to Theories of pop culture is well known as an immensely priceless textbook for college kids taking classes within the significant theories of pop culture. Strinati offers a severe evaluation of the ways that those theories have attempted to appreciate and overview pop culture in smooth societies. one of the theories and concepts the publication introduces are: mann tradition, the Frankfurt tuition and the tradition undefined, semiology and structuralism, Marxism, feminism, postmodernism and cultural populism. This re-creation presents clean fabric on Marxism and feminism, whereas a brand new ultimate bankruptcy assesses the importance of the theories defined within the publication.

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Producers of popular culture may not need to reach a mass audience, but sections of a market divided and stratified by tastes, values and preferences as well as money and power. The need for producers to maximise their audiences is a specific instance of cultural production and consumption, and not a guaranteed outcome in societies where mass consumption prevails. The mass audience may not even exist at the point of consumption because the evaluations and effects of popular culture will vary in line with the social character of consumers.

The ‘juke-box boys’, who frequented what were known in the 1950s and early 1960s as ‘milk bars’, get special attention: MASS CULTURE 27 the milk-bars indicate at once, in the nastiness of their modernistic knick-knacks, their glaring showiness, an aesthetic breakdown so complete that, in comparison with them, the layout of the living-rooms in some of the poor homes from which the customers come seems to speak of a tradition so balanced and civilized as an eighteenth-century town house …most of the customers are boys aged between fifteen and twenty, with drapesuits, picture ties, and an American slouch.

Collins 1989:10–11 on television). 14 Moreover, it is perfectly possible to appreciate some forms of popular or mass culture without accepting it all. If popular culture is not homogeneous, it need not be consumed as a whole. It can be consumed selectively due to the influence of more specific social and cultural factors than mass culture theory seems capable of recognising. To some extent, the consumption of popular culture by the general public has been a problem for intellectuals, political leaders, and moral and social reformers.

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